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What is Zendesk? And what is a ticketing system?

What is Zendesk? And what is a ticketing system?

As a software company, you may have heard about Zendesk and ticketing systems, but what exactly are they? In this article, we will explore the world of Zendesk and explain what a ticketing system is and how it can benefit your business.

What is Zendesk?

Zendesk is a customer service software company that provides a cloud-based help desk solution. It offers a wide range of features designed to enhance customer support and streamline communication between businesses and their customers.

With Zendesk, companies can manage customer inquiries, complaints, and support requests efficiently and effectively. It provides a centralized platform where businesses can track, prioritize, and solve customer issues in a timely manner, resulting in higher customer satisfaction and loyalty.

What is a ticketing system?

A ticketing system, like Zendesk, is a software solution that helps businesses organize and manage customer support requests. It works by creating a unique ticket for each customer inquiry or issue, allowing support teams to track and resolve them systematically.

When a customer reaches out for assistance, whether it's through email, social media, or live chat, a ticket is generated that contains relevant details about the customer and their issue. This ticket acts as a communication thread between the customer and the support team, enabling them to collaborate and provide timely responses.

A ticketing system offers several benefits:

  1. Efficiency: By centralizing customer inquiries into a single platform, support teams can handle a higher volume of requests without losing track or missing out on critical information.
  2. Collaboration: With a ticketing system, support agents can easily collaborate on resolving customer issues. They can assign tickets to specific team members, add internal notes, and share relevant information, leading to faster and more effective problem-solving.
  3. Metrics and Analytics: Ticketing systems provide valuable insights into support team performance and customer satisfaction. By tracking metrics such as response time, resolution time, and customer feedback, businesses can identify areas for improvement and optimize their support operations.
  4. Automation: Many ticketing systems, including Zendesk, offer automation features that help streamline support workflows. These features can automatically assign tickets to the appropriate team members, send automated responses, or escalate urgent issues.

According to a study by Zendesk, businesses that implement a ticketing system experience an average customer satisfaction increase of 22% and a 20% reduction in support costs. These numbers highlight the significant impact a ticketing system can have on customer support efficiency and customer happiness.


In today's competitive business landscape, providing exceptional customer support is crucial. Zendesk and ticketing systems offer a powerful solution for managing customer inquiries, streamlining communication, and improving overall customer satisfaction.

By implementing a ticketing system like Zendesk, businesses can effectively organize and prioritize support requests, leading to faster response times, higher customer satisfaction, and increased customer loyalty. Don't underestimate the power of a well-implemented ticketing system; it can truly transform your support operations and drive business success.

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